If you blog frequently, it goes without saying that if you don't get people's attention, no one will read it. Not unlike any other source of information, simply having content isn't enough - you have to work to get those eyeballs. Don't despair - there are creative ways to go about doing this, and you won't have to expend any additional energy.

You may have heard the term "SEO", or Search Engine Optimization. SEO is a critical way that webmasters get their content or sites to rank higher in natural search. It can be complex and expensive, but if you are creative, you can do some basic SEO for your blog at no cost. Many search engines use technology called "bots" that crawl your content to determine relevance to search terms. Basically, they read the text and interpret those terms accordingly. Your task is to make the bot's job easier by using keywords, tags, and keeping your blog easy to load (also called "lightweight").