The creation of this blog was borne out of a challenge I issued - to myself!  The challenge was - how quickly could I set up a blog by myself?

You might ask why I would  issue such a strange challenge - I'll tell you why.  But first, a little information about me:  I've spent over 20 years in Marketing and Product Management, mostly in the technology industry.  The particular market segment I've focused on is the small and medium-sized business market (SMB), and it's a segment I am very passionate about.  The SMB segment has unique challenges that no other businesses face, and I have always tried my best to understand those challenges, and offer ways to address them.  It's fair to say that small businesses are the economic engine that drives the world's economy.  Don't believe me?  I bet you didn't know that 98% of all businesses worldwide are classified as having less than 20 employees!