There seems to be some debate as to whether Facebook is a viable platform for marketing your company -especially if you are a business-to-business company (B2B).  While most "experts" agree there is value, most companies - big and small - have not been able to harness the power and potential Facebook could bring.

Each and every person on Facebook could be a buyer, decision maker, or advocate for your brand.  How you engage them over Facebook is another subject - albeit an important subject - for a later post, but with over 500 million users, Facebook ranks as one of the largest communities in the world.  As Facebook is so proud to point out, if they were a country, they would rank as the world's 3rd largest!  As a small business owner, that's really, really, really, REALLY hard to ignore.

Want some perspective?  Facebook created something they call a "social graph" where they plotted the number of friendships between cities around the world.  They basically took a blank sheet of paper and plotted the points accordingly (ok, I am simplifying somewhat, but you get the idea).

Look at what they ended up with - a pretty accurate representation of the continents around the world.  Now imagine getting your business in front of that crowd.